Summary
David Richmond’s core message is that AI’s most meaningful contribution to creativity is not simply faster execution or easier image generation; it is the possibility for creators to invent their own instruments, workflows, agents, and platforms that unlock imagination in personal and distinctive ways. He frames the session around AI creativity and the future of human imagination, beginning from his background as a creative director of about twenty years and his interest in combining innovation with creativity. He cites early work including a generative AI advertising piece for the Milk Maid in France, a Paris exhibition merging street photography with generative AI at the end of 2022, and a 2023 music video for a French metal band that won recognition at an international music video award in London.
Key Topics
5 key topics from this session at Scriptorium Initiative Conference 2026. Thicker branches were mentioned more often in the talk.
Key Takeaways
- Invent your own AI tools to unlock distinctive creative possibilities.
- Bring personal material into AI instead of relying on generic outputs.
- Treat AI like an instrument that rewards practice and craft.
- Separate ideation from execution when designing creative workflows.
- Capture brand DNA or personal vision before generating with AI.
“the biggest revolution in AI, it's probably the ability for imagination to invent the tool that amplify it.”