Summary
Hassan from Al Ain Farm discusses using data and consumer insights to drive innovation and meet consumer needs. He emphasizes the importance of understanding consumer lifestyles and values, combining data with experience, and focusing on sustainability to build trust and brand loyalty.
Key Topics
6 key topics from Hassan Safi and Maryam Almualla at Global Food Week. Thicker branches were mentioned more often in the talk.
Data-Driven Delights: Turning Consumer Insights into Winning Products
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Key Takeaways
- Understand consumer lifestyles and values through segmentation.
- Validate data insights through taste panels and observations.
- Balance data with experience in decision-making.
- Use data to drive sustainable practices and reduce waste.
Example: Sugar-Free, Lactose-Free Products
“It is about turning the understanding turning the data into an understanding and turning the understanding into an action that affects people's lives.”
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