The core message of the session is that storytelling is not decoration around a company or product; in James Vincent’s words, “story is strategy.” Hosted by Aditi, the session opened by recalling Steve Jobs introducing the iPhone and arguing that Apple became legendary not only because it built breakthrough products, but because it built narratives around them. Vincent was introduced as someone who worked with Jobs on the launches of the iPhone, iPod, and iPad, and later helped shape narratives for companies including Airbnb, Discord, and Snapchat. He framed the talk as a set of stories from founders and products the audience still knows and uses.