Summary
Jessica Lesson interviews Brett Taylor and Steven Bartlett on building companies in the AI era, from Sierra’s vertical AI agents for customer service to Flight Story’s creator infrastructure. They argue the biggest opportunities come from applying AI to specific workflows, scaling human creativity globally, and using model improvements to unlock new markets.
Key Topics
5 key topics from Steven Barlett, Jessica Lessin and Bret Taylor at World Economic Forum Annual Meeting 2026. Thicker branches were mentioned more often in the talk.
What it Takes to Build
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Key Takeaways
- Build vertical AI products around costly manual workflows.
- Use AI translation to expand beyond English-speaking audiences.
- Create innovation teams tasked with disrupting your current business.
- Measure content performance inputs before publishing at scale.
- Prioritize infrastructure that lets creators monetize and operate professionally.
“the best way to predict the future is to invent it.”
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