Sharon Goldman
Moderator
Sessions (3)
Sessions featuring Sharon Goldman at HumanX Amsterdam 2026
Hybrid AI: What's the Best Balance for a Creative Campaign?
The panel argued that AI has moved from experimental creative tooling to production use for major brand campaigns, especially as image fidelity and video quality improve. Stefan Pretorius and Alex Mashabov stressed that AI can cut cost, increase content velocity, and expand creative possibilities, but effective work still depends on human taste, craft, prompting, and creative decisioning.
The Race to Build Real-World Intelligence
Alex Kendall described Wayve’s shift from autonomous-driving demos to production-ready AI, including Mercedes plans to bring it into vehicles within two years alongside Nissan and Stellantis partnerships. He argued physical AI will reach mass scale first through cars, requiring hardware-agnostic models, shared industry data, simulation, safety validation, and deep-learning generalization across cities and edge cases.
Why Most AI Never Makes It Inside
May Habib argues that enterprise AI adoption now depends less on chasing frontier models and more on fit-for-purpose harnesses, enterprise-controlled context, and cost-efficient deployment. She says buyers want context sovereignty, token costs flattened, and organizational redesign so agents can act with fewer human gates.