Deploying at Scale: The True Cost of AI
Susan Jones and James Waters explain that scaling AI is less about access to models than changing how employees and customers trust, learn, and use new tools. Diageo’s virtual content studio focuses on brand-relevant, regulator-safe content with humans deciding final output, while Booking.com is building AI travel capabilities cautiously because only 6% of surveyed consumers trust AI to make travel decisions.
ai-adoptionenterprise-aichange-management+2 other speakers