Dasha Afanasieva
Moderator
Sessions (2)
Sessions featuring Dasha Afanasieva at HumanX Amsterdam 2026
Deploying at Scale: The True Cost of AI
Susan Jones and James Waters explain that scaling AI is less about access to models than changing how employees and customers trust, learn, and use new tools. Diageo’s virtual content studio focuses on brand-relevant, regulator-safe content with humans deciding final output, while Booking.com is building AI travel capabilities cautiously because only 6% of surveyed consumers trust AI to make travel decisions.
Deploying AI at 30,000 Feet
Marianne Rintel explained how KLM applies AI to airline operations where complexity, safety, and cost pressure are high. She cited fuel prediction, maintenance support, service recovery, and catering forecasts as areas where AI reduces cost, waste, CO2 impact, and administrative burden while keeping safety and human judgment central.