AI with Purpose: Building Responsibility at Scale
Parag Parekh explains IKEA's purpose-led AI approach, adapting democratic design to judge use cases by function, seamless form, quality, sustainability, and affordability. He highlights governance and literacy for 160,000+ coworkers, plus retail, accessibility, operations, and food-waste examples including Waste Watch cutting plate waste by 60% and saving 50 million meals since 2018.
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