Hybrid AI: What's the Best Balance for a Creative Campaign?
The panel argued that AI has moved from experimental creative tooling to production use for major brand campaigns, especially as image fidelity and video quality improve. Stefan Pretorius and Alex Mashabov stressed that AI can cut cost, increase content velocity, and expand creative possibilities, but effective work still depends on human taste, craft, prompting, and creative decisioning.
ai-creativityadvertisingvideo-production+2 other speakers