Harry McCracken
Moderator
Sessions (2)
Sessions featuring Harry McCracken at HumanX Amsterdam 2026
When Everyone Can Create with AI, What Makes a Voice Stand Out?
Brandon Baum and Adobe’s Eric Snowden argue that AI’s biggest creative value is shortening the path from idea to usable direction, especially in ideation and preproduction. They emphasize preserving individual workflows and craft while using AI for alignment, exploration, and tedious production tasks such as rotoscoping, transcription, footage search, resizing, and translation.
Operating at Scale
ING and FedEx described how they scale AI in high-trust, high-stakes environments where banking transactions and package delivery cannot tolerate uncontrolled experimentation. Both emphasized governance, guardrails, model orchestration, and production discipline, with examples including ING’s mortgage agents and Copilot-assisted engineering, plus FedEx’s customs automation and two-hour delivery predictions.