Summary
The speaker discusses the current climate of insecurity and its impact on business, particularly in the events industry. They emphasize the need for patience and flexibility with clients, highlighting the shift in buyer behavior and the importance of adaptability. The conversation also touches on regional differences and emerging markets.
Key Topics
5 key topics from Peter-Willem Burgmans at Future-ready businesses in a world in transition. Thicker branches were mentioned more often in the talk.
Expert Session 3 - Peter-Willem Burgmans
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Key Takeaways
- Practice patience and flexibility with clients.
- Adapt to new realities and uncertainties.
- Reconsider prepayment requirements.
- Prepare for unpredictability and constant change.
- Focus on corporate market growth.
The New Reality: Insecurity & Business Changes
“The only security we have is that there's insecurity. We don't know what's going to happen in the future, and we need to have, strategies in place.”
P
Peter-Willem Burgmans
Managing Director•MCI Netherlands
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