Summary
Peter-Willem Burgmans discusses the changing dynamics of the events industry, focusing on factors like political instability, pricing, and the importance of understanding client motivations. He emphasizes the need for flexibility, diversification, and recognizing the growing influence of emerging markets like South America and Asia.
Key Topics
5 key topics from Peter-Willem Burgmans at Future-ready businesses in a world in transition. Thicker branches were mentioned more often in the talk.
Expert Session 2 - Peter-Willem Burgmans
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Key Takeaways
- Diversify client base to reduce dependency on single industry.
- Prepare for insecurity by building flexibility into plans.
- Understand client motivations beyond just price.
- Recognize the growing influence of emerging markets.
- Focus on facts in corporate dealings
Inquiries and Market Changes
“Because at the end of the day, if they have set their mind to go to Dubai, they want to go to Dubai because it's nothing nothing to do with the the who decides”
P
Peter-Willem Burgmans
Managing Director•MCI Netherlands
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