Summary
Thomas Reiser discusses how Rotterdam has evolved from a port city to a hub of innovation, emphasizing the importance of collaboration and storytelling. He highlights Rotterdam's multiethnic environment and stability as attractive qualities for international organizations seeking conference locations, but acknowledges the need to build a legacy.
Key Topics
5 key topics from Thomas (Tom) Reiser at Future-ready businesses in a world in transition. Thicker branches were mentioned more often in the talk.
Expert Session 2 - Thomas (Tom) Reiser
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Key Takeaways
- Focus on understanding client challenges, not just securing business.
- Tell a balanced story highlighting both tradition and innovation.
- Showcase diversity and stability to attract international organizations.
- Build a strong local partner network for comprehensive solutions.
- Provide in-kind support to associations.
Telling a Balanced Story
“What I also like a lot about, together you, Catherine, and and the team who we work most closely with, is the way you ask the way you approach the relationship is not like, what can I do to bring your your conference to our city? It is, what are your challenges? What are your opportunities?”
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Thomas (Tom) Reiser
Executive Director•International Society on Thrombosis and Haemostasis
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