Thomas (Tom) Reiser
Executive Director
Sessions (3)
Sessions featuring Thomas (Tom) Reiser at Future-ready businesses in a world in transition
Expert Session 2 - Thomas (Tom) Reiser
Thomas Reiser discusses how Rotterdam has evolved from a port city to a hub of innovation, emphasizing the importance of collaboration and storytelling. He highlights Rotterdam's multiethnic environment and stability as attractive qualities for international organizations seeking conference locations, but acknowledges the need to build a legacy.
“What I also like a lot about, together you, Catherine, and and the team who we work most closely with, is the way you ask the way you approach the relationship is not like, what can I do to bring your your conference to our city? It is, what are your challenges? What are your opportunities?”
Expert Session 3 - Thomas (Tom) Reiser
This session discusses the differences and opportunities within the corporate and association markets for event planning. The corporate market, while less transparent, offers potential stability through multi-year deals, while associations present partnership opportunities linked to Rotterdam's strengths. Leveraging local expertise, such as Erasmus MC, enhances value propositions.
“Once they're comfortable in a location, they may come back more and over and over again. Once they found their way, they do multi year deals and so forth.”
Expert Session 1 - Thomas (Tom) Reiser
Thomas Reiser shares insights on the international association conferences landscape, emphasizing the need for destinations to offer stability and ease of business. He highlights the importance of partnerships and creating positive experiences to attract larger conferences, noting Rotterdam's potential and ongoing efforts to improve its appeal.
“So where do you go? You see where historically and most likely going forward, nowadays the world is crazy, you you never know what happens, but where is it most likely to be as safe for us as possible to go?”