Summary
Linda Tong described AI moving websites from static pages to a “living web” that learns, iterates, and serves both humans and agents. John Ima focused on AI-powered commerce, where personalization, virtual try-on, sizing accuracy, and transparent data use can reduce friction and returns.
Key Topics
5 key topics from John Imah, Linda Tong and Tom Allen at HumanX Amsterdam 2026. Thicker branches were mentioned more often in the talk.
The Next Generation of Digital Experiences
Click a topic to open it
Key Takeaways
- Build web experiences for both human visitors and agent traffic.
- Use continuous experimentation instead of one-off A/B testing.
- Make personalization visible so users understand how data shapes experiences.
- Address trust early with transparent data practices and customer education.
- Solve ecommerce pain points like sizing and returns with targeted AI features.
“websites that will continuously grow and, like, iterate and self heal once they're in public”
Share
Up Next
TMH
WatchNext in agenda
Is This the "End of SaaS" Moment We’ve Been Building For?
Tom Eggemeier, Mike Murchison, Hugh Langley
saas pricingai agents
APM
WatchAlso on ai
The Future of CX: Building Human-Centered Experiences
Abby Godee, Peter Burns, Massimo Marioni
customer experienceai
LN
WatchAlso on agentic ai
How the World's Largest Food & Beverage Company Accelerates Digital Innovation
Luca Dell’Orletta, Niall Firth
agentic aienterprise ai