Summary
Peter-Willem Burgmans discusses the changing MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, highlighting the shift towards smaller, more exclusive events and the increasing importance of adaptability and resilience for businesses. He emphasizes the need for event insurance and explores the evolving landscape of international event destinations.
Key Takeaways
- Adapt to smaller, more exclusive event formats.
- Prioritize event insurance due to increased uncertainty.
- Explore diverse international event destinations beyond traditional hubs.
- Focus on uniqueness and intimacy over large-scale venues.
Hybrid Events & Travel Decline
“But I think when we look to our own own organization, we have, 3,200 people working for MCI globally, and now we're down to 1,800, and we do more in revenues.”
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Peter-Willem Burgmans
Managing Director•MCI Netherlands
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