Summary
This session discusses the differences and opportunities within the corporate and association markets for event planning. The corporate market, while less transparent, offers potential stability through multi-year deals, while associations present partnership opportunities linked to Rotterdam's strengths. Leveraging local expertise, such as Erasmus MC, enhances value propositions.
Key Topics
4 key topics from Thomas (Tom) Reiser at Future-ready businesses in a world in transition. Thicker branches were mentioned more often in the talk.
Expert Session 3 - Thomas (Tom) Reiser
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Key Takeaways
- Target corporate clients for potential multi-year deals and stable business.
- Partner with local experts to enhance the value proposition for events.
- Align association events with Rotterdam's key strengths to increase success.
- Understand the differences in decision-making between corporate and association markets.
Leveraging Rotterdam's Strengths
“Once they're comfortable in a location, they may come back more and over and over again. Once they found their way, they do multi year deals and so forth.”
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Thomas (Tom) Reiser
Executive Director•International Society on Thrombosis and Haemostasis
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