Peter-Willem Burgmans
Managing Director
Sessions (3)
Sessions featuring Peter-Willem Burgmans at Future-ready businesses in a world in transition
Expert Session 1 - Peter-Willem Burgmans
Peter-Willem Burgmans discusses the changing MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, highlighting the shift towards smaller, more exclusive events and the increasing importance of adaptability and resilience for businesses. He emphasizes the need for event insurance and explores the evolving landscape of international event destinations.
“But I think when we look to our own own organization, we have, 3,200 people working for MCI globally, and now we're down to 1,800, and we do more in revenues.”
Expert Session 2 - Peter-Willem Burgmans
Peter-Willem Burgmans discusses the changing dynamics of the events industry, focusing on factors like political instability, pricing, and the importance of understanding client motivations. He emphasizes the need for flexibility, diversification, and recognizing the growing influence of emerging markets like South America and Asia.
“Because at the end of the day, if they have set their mind to go to Dubai, they want to go to Dubai because it's nothing nothing to do with the the who decides”
Expert Session 3 - Peter-Willem Burgmans
The speaker discusses the current climate of insecurity and its impact on business, particularly in the events industry. They emphasize the need for patience and flexibility with clients, highlighting the shift in buyer behavior and the importance of adaptability. The conversation also touches on regional differences and emerging markets.
“The only security we have is that there's insecurity. We don't know what's going to happen in the future, and we need to have, strategies in place.”